Nike’s “You Can’t Stop Us” Ad Is a Video-editing Marvel


With all that’s going on now in the world, sometimes you need some motivation.

Nike has been no stranger to poignant marketing campaigns in its storied history and has continued to push the bar extremely high with its clever messaging. Who could ever forget “Just do it!”

This time it’s “You Can’t Stop Us”. I can’t help but read it with an emphasis on the “us”. But with that being said, it’s not the mantra itself that is most remarkable about this particular ad. It’s the impact the moving imagery has on the message being delivered.

The Nike “You Can’t Stop Us” ad is one of the most impeccable works of video editing I’ve seen. Frame by frame, it marries what divides us (literally) to what brings us together. The message of “us” being ever-present.


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