13 Powerful Uses of Guerrilla Marketing


Guerrilla Marketing first came about as an unconventional method for small biz to promote their brands. It relied heavily on imagination and creativity rather than big marketing expenditures. Take a look at these clever uses of the tactic and see how it has evolved.

Guerrilla marketing was originally a marketing strategy in which low-cost, unconventional means (including the use of graffiti, sticker bombing, flyer posting, etc.) were used in a (generally) localized fashion to draw attention to an idea, product, or service. Today, guerrilla marketing may also include promotion through a network of individuals, groups, or organizations working to popularize a product or idea by use of such strategies as flash mobs, viral marketing campaigns, or internet marketing.




Modern advertising has saturated itself with the use of Guerrilla Marketing — to the point where it’s presence is not-so-unconventional anymore. Marketers have often used contrived and unoriginal forms of the method, causing it to lose some of it’s potency.