The Exclusive Equalnox “Death To Average” Collection

783

Equalnox releases their “Death to Average” line—the company’s first full collection of premium cut and sewn apparel that aims for aggressive edge and style.

Equalnox releases their “Death to Average” line—the company’s first full collection of premium cut and sewn apparel that aims for aggressive edge and style.

The Death To Average collection consists of classic pieces with simple silhouettes that have been coupled with the the popular tour t-shirt look that is becoming more and more popular. The line is the first full line of cut and sewn pieces for the emerging brand and looks to establish a benchmark for it’s quality apparel. The t-shirts feature the popular fillet and scalloped hemlines that we see today while the sweatshirts and hoodies showcase accents like zippers on sleeves to give the collection a bit of a boutique flare. Each piece applies a somewhat aggressive imagery and design to a classic format—at no compromise to the quality or structure of each item.

The brand makes a subtle play on the word from which the brand name is derived and applies it to their mission:

Equinox – “the time or date (twice each year) at which the sun crosses the celestial equator, when day and night are of equal length”

We take the equinox definition and put it with clothing. We take one aspect of fashion and mesh it with another. Making something common but different at the same time. Old with new, High fashion with street wear. Clothing with meaning but not cliché.

The Iconic Cross Colours Brand Was a Prominent Player in 90’s Fashion

Read More

Death To Average

Equalnox currently contains six custom cut and sewn pieces that you now order in their online shop.

Want a little more of everything cool?

Get the weekly digest when you sign up for our "Everything cool" mailing list.

Share your thoughts.