Throwback Thursday – The Starter Jacket Was the Cool Way to Stay Warm

The late 80’s and 90’s sparked a surge in athletic sportswear as fashion. The kicks, the accessories, but nothing was quite like the Starter jacket.

The late 80’s and 90’s sparked a surge in athletic sportswear as fashion. The kicks, the accessories, but nothing was quite like the Starter jacket.

Starter jackets began their rise to pop culture immortality as rappers, celebrities, and high profile people alike began to don the ostentatious garment as allegiance to their favorite teams or hometowns — but it had also become a legitimate fashion statement in and of itself. It was not just a show of loyalty to a specific sports team anymore. Jump suits, jerseys, ball caps, and athletic sneakers were all creeping into pop culture by way of some of our favorite celebrities and sports figures and the pairing of the Starter jacket with some of the era’s popular trends solidified Champion’s popular windbreakers/jackets as iconic fashion mainstays.

Who can forget the hues of turquoise and purple or red and black and even black and gray when it meant reppin’ one of the popular teams of the era. With the epic rise of the jacket’s popularity came high demand and a pretty hefty price – especially for a teenager working at McDonald’s. “Hey bro, come up out that jacket!” – would be a phrase that became oh so familiar, especially if you tried flossin’ through the hood with one of these babies without your piece on you.

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